How should the project manager obtain the maximum engagement from stakeholders that have recently changed to become more connected to social media?

Question

Options

• AAdopt co-creation, sharing responsibilities with stakeholders
• BAdopt participation of stakeholders in main meetings, listening to their opinion.
• CAdopt social media tools, improving communication with stakeholders
• DAdopt involvement of stakeholders in lessons learned sessions, sharing experiences with them

• A
  4% (2)
• B
  4% (2)
• C
  80% (39)
• D
  12% (6)

Explanation

Effective stakeholder engagement requires meeting stakeholders through their preferred and most active communication channels. Since these stakeholders have recently shifted toward greater social media usage, adopting social media tools directly addresses their current behavior and maximizes the likelihood of meaningful engagement. The other options (co-creation, meetings, lessons learned) are valid general engagement strategies, but they do not specifically address the stakeholders' changed preference for social media. The key principle here is tailoring communication methods to match stakeholder preferences - not applying a generic engagement approach.

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