A project team is evaluating criteria to determine project viability. Which of these activities will provide insight into making a go/no-go decision to start the project?

Cost of quality measures conformance and non-conformance costs within an active project, not whether a new project should be initiated.

Cost-benefit analysis quantifies expected costs versus anticipated returns, providing the financial data needed to objectively evaluate whether a project is worth pursuing. It directly informs a go/no-go decision by showing whether projected benefits outweigh the investment required to undertake the project.

Benchmarking compares organizational processes or metrics against industry standards and does not evaluate the financial viability of a specific project.

Lessons learned capture knowledge from past projects for future improvement and do not provide analysis to support initiation decisions for a new project.