To ensure that the UniCo change programme is successful, the Chief Executive Officer (CEO) knows that correctly assigning the key change roles will be essential. Within Sales, which 2 people would…

Question

Options

• AThe Sales Director, who is keen to sell mobile applications to clients and manages the department.
• BOne of the existing long-standing members of the Sales staff, who is good at getting things done
• COne of the existing members of the Sales staff, who is resistant to the change but is diligent and
• DOne of the new members of the Sales staff, who has previous experience selling mobile
• EThe Sales Administrator, who ensures that the sales processes run smoothly and works with all

• A
  19% (5)
• B
  70% (19)
• C
  7% (2)
• E
  4% (1)

Explanation

Comprehensive and Detailed Step-by-Step Explanation In this question, the change agent is someone within the Sales team who can facilitate and champion the change process. An ideal change agent should possess: Influence and credibility within the team. A positive attitude toward the change. Specific skills or experience relevant to the change initiative. 1. Why B (Long-Standing Staff Member) is Correct This individual has a proven track record of getting things done across the organization, suggesting they have credibility, influence, and relationships with other teams. Their long-standing experience makes them a trusted figure, capable of motivating their peers to engage with the change program. 2. Why D (New Member with Relevant Experience) is Correct This person brings previous experience in selling mobile applications, which aligns directly with the change initiative's goals of transitioning to mobile applications. Their background can help guide other team members, offering practical insights and building confidence in the new focus. 3. Analysis of Incorrect Options Option A (Sales Director): While the Sales Director has a strategic role in driving the change program, they are not the best fit for a change agent because they are likely focused on leadership and decision-making rather than day-to-day advocacy within the team. Change agents are typically positioned closer to their peers. Option C (Resistant Staff Member): Although diligent and responsible, resistance to the change indicates that this individual may not be the best advocate for the initiative. A change agent must actively support and promote the change, which may be difficult if they are Option E (Sales Administrator): The Sales Administrator plays a critical operational role in ensuring smooth processes but does not appear to have the influence or strategic insight necessary to serve as a change agent. The selection of change agents like the long-standing staff member (B) ensures credibility and trust Including a new team member with relevant expertise (D) provides fresh perspectives and demonstrates that the organization values practical knowledge in driving the change forward.

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