What are benefits of using the Identity Graph in Adobe RT-CDP? (Select two.)

The correct answer is A. Resolves multiple identifiers into a single customer profile. B. Enables probabilistic and deterministic identity resolution.. Adobe RT-CDP's Identity Graph stitches together multiple identifiers (email, cookie IDs, CRM IDs, device IDs, etc.) into one unified customer profile (A), and it supports both deterministic linking (direct matches like email) and probabilistic linking (inferred connections based

Profile Unification and Segmentation

Question

Options

AResolves multiple identifiers into a single customer profile.
BEnables probabilistic and deterministic identity resolution.
CEnhances manual identity mapping workflows.
DPrevents unification of structured and unstructured data.

How the community answered

(65 responses)

A
75% (49)
C
8% (5)
D
17% (11)

Explanation

Adobe RT-CDP's Identity Graph stitches together multiple identifiers (email, cookie IDs, CRM IDs, device IDs, etc.) into one unified customer profile (A), and it supports both deterministic linking (direct matches like email) and probabilistic linking (inferred connections based on behavioral patterns) (B) - these are its two core capabilities.

Option C is wrong because the Identity Graph automates identity resolution, not manual workflows - it's designed to eliminate manual mapping. Option D is wrong because RT-CDP actively enables unification of structured and unstructured data, not prevents it.

Memory tip: Think of the Identity Graph as a "people finder" - it finds the same person across different IDs (A = one profile) using both hard evidence and smart guesses (B = deterministic + probabilistic).

Topics

#Identity Graph#identity resolution#deterministic resolution#probabilistic resolution

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