What are benefits of server-side delivery for Adobe Target? (Select two)

Question

Options

• AFaster rendering times
• BImproved data security
• CSimplified setup process
• DConsistent experience across platforms

• A
  8% (2)
• B
  79% (19)
• C
  13% (3)

Explanation

Server-side delivery in Adobe Target processes personalization logic on the server before sending responses to the client, which means sensitive user data and business rules stay off the browser - making B (Improved data security) correct. It also delivers the same personalized experience regardless of device, browser, or platform because the logic runs independently of the client environment, confirming D (Consistent experience across platforms).

Why A is wrong: Server-side delivery actually introduces latency because the server must process the request and respond before content renders. Client-side (at.js) delivery is typically faster for rendering since it runs in the browser.

Why C is wrong: Server-side implementation is more complex, requiring API integration and custom backend code. Client-side is the simpler setup - just drop in a JavaScript tag.

Memory tip: Think "server = secure + stable." The server doesn't care what device or browser you're on (consistent), and it keeps your logic hidden from the client (secure). Client-side is faster and easier, but less secure and platform-dependent.

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