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AD0-E409 · Question #109

A financial services website has been struggling to run their personalization activities effectively. Too many of their customers are only using the website to pay their bills once a month and are con

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Architectural Strategy and Design

Question

A financial services website has been struggling to run their personalization activities effectively. Too many of their customers are only using the website to pay their bills once a month and are consistently showing up in the reports as New Visitors. Which option should the Adobe Target Architect recommend to fix this problem?

Options

  • AIncrease the Target profile expiration from the default of 14 days to a value greater than one
  • BMigrate Experience Targeting activities to Automated Personalization activities to capitalize on
  • CModify the audience criteria to include returning visitors to target website traffic at every stage of
  • DUpdate the website's cache settings to store visitor profiles locally for a month.

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Topics

#visitor profiles#profile expiration#returning visitors#profile lifetime
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