Which data sources can be leveraged to enrich Adobe Target's personalization capabilities? (Select two)

Question

Options

• ACRM Data via Profile Scripts
• BJSON Data Feeds
• CAPI Connectors for Third-Party Services
• DData Layer from Experience Fragments

• A
  76% (16)
• C
  10% (2)
• D
  14% (3)

Explanation

CRM Data via Profile Scripts (A) and JSON Data Feeds (B) are correct because they are native Adobe Target mechanisms for injecting external data into the personalization engine. Profile Scripts execute server-side on each mbox call and can process CRM attributes to build persistent visitor profiles, while JSON feeds (used notably in Target Recommendations) supply structured entity/catalog data that drives content and product personalization.

Option C is a distractor - "API Connectors for Third-Party Services" describes a generic integration concept or an Adobe Experience Platform feature, not a defined data-enrichment mechanism within Adobe Target itself. Option D is wrong because Experience Fragments (from AEM) are content delivery assets used as offers in Target, not data sources; they carry no data layer that enriches the personalization profile.

Memory tip: Think of the acronym CP - CRM profiles enrich the visitor, Product/JSON feeds enrich the catalog. Both push data into Target, while Experience Fragments and generic API connectors pull content out of or route around it.

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