A retail company is planning to use Automated Personalization from Adobe Target to personalize content based on user visits. What are two visit-based features that Automated Personalization…

Question

Options

• AMbox parameters
• BExperience Cloud Audiences
• CRawbox implementations
• DEmails

• A
  79% (11)
• C
  7% (1)
• D
  14% (2)

Explanation

Automated Personalization (AP) in Adobe Target leverages machine learning to tailor content per visit, and it natively supports Mbox parameters (A) - visit-level data like page category or search terms passed through standard mbox calls - and Experience Cloud Audiences (B), which are shared audience segments from the Adobe Experience Cloud ecosystem that AP can use as visit-based inputs for its algorithms.

Rawbox implementations (C) are an older, non-standard request method that bypasses the at.js/mbox framework AP depends on; AP specifically requires standard mbox delivery, so Rawbox is unsupported. Emails (D) are a separate channel entirely - Adobe Target AP is designed for on-site/app personalization, not email delivery, which belongs to tools like Adobe Campaign.

Memory tip: Think "AP lives on the page" - it only works with data and delivery mechanisms tied to a live web session (mboxes carry that data, Experience Cloud Audiences enrich it). Anything outside a standard page visit - old rawbox calls or email channels - is out of scope.

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