Which data sources can Adobe Target use to enhance personalization? (Select two)

Question

Options

• AAdobe Campaign data
• BManual CSV uploads
• CCRM data integrated via APIs
• DSegments from Adobe Analytics

• A
  6% (2)
• B
  18% (6)
• C
  76% (26)

Explanation

Adobe Target enhances personalization by pulling in external data - CRM data integrated via APIs (C) allows Target to leverage customer attributes like purchase history, loyalty status, or demographics stored in external systems, while segments from Adobe Analytics (D) can be shared directly with Target via the Adobe Experience Cloud integration to power audience-based targeting.

Why the distractors are wrong:

• A (Adobe Campaign data): Adobe Campaign is an email/campaign management tool; while it's part of Experience Cloud, Campaign data is not a standard direct data source that enhances Target personalization in the way Analytics segments do.
• B (Manual CSV uploads): Target does support Customer Attributes uploads (via .csv), but "manual CSV uploads" as a general mechanism isn't the correct framing - the feature is specifically "Customer Attributes" uploaded to Experience Cloud, not a generic CSV import. This makes B a trap answer.

Memory tip: Think "T-A-C" - Target works best when fed by Analytics segments and CRM data via API. These are the two primary external enrichment pathways: one from within Adobe's ecosystem (Analytics), one from outside it (CRM/API).

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