How does the "End Activity" function affect an active Adobe Target test?

Question

Options

• APauses the activity temporarily
• BConcludes the activity and stops serving experiences
• CDeletes all associated reports
• DResets metrics and restarts the activity

• A
  13% (6)
• B
  74% (35)
• C
  9% (4)
• D
  4% (2)

Explanation

"End Activity" in Adobe Target permanently concludes a running test, immediately halting the delivery of all associated experiences to visitors - making B the only accurate choice. Option A is wrong because Adobe Target has a separate "Pause" function for temporary suspension; "End" is a terminal action, not a reversible one. Option C is incorrect because ending an activity preserves all collected report data - you can still review historical results after the activity stops. Option D is wrong because no reset or restart occurs; the activity simply moves to an "Ended" state with its metrics intact.

Memory tip: Think of "End Activity" like closing a book - the story stops, but what you've already read (your report data) doesn't disappear. If you only want to put the book down temporarily, that's "Pause," not "End."

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