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AD0-E202 · Question #38

AD0-E202 Question #38: Real Exam Question with Answer & Explanation

The correct answer is A. Adobe Analytics tagging is not present on all pages of the site. B. Campaign tracking codes are not configured properly.. See the full explanation below for the reasoning.

Question

Consider the following Marketing channel processing rule for Session refresh. The director of data Science to build an attribute model using data from the Marketing Channel variable. However, the director is seeing a very high percentage of traffic attributed to Session refresh. What are two factors that might be causing this issue? (Choose two.)

Exhibit

AD0-E202 question #38 exhibit

Options

  • AAdobe Analytics tagging is not present on all pages of the site.
  • BCampaign tracking codes are not configured properly.
  • CVisitors are deleting their cookies between visits.
  • DTraffic from bots is causing errors In the marketing channel logic.
  • EInternal URL filters are not properly configured.

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