Adobe
AD0-E202 · Question #70
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics'. Here are some example tracking codes provided by the media agency.
The correct answer is B. The Marketing Channel processing rule is not set up to collect for the summet2019 campaign.. See the full explanation below for the reasoning.
Question
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics'. Here are some example tracking codes provided by the media agency. The marketing channel processing Rule for the Display channel is configured as follows:
What is causing the loss of data in Adobe Analytics?
Exhibit
Options
- AThe Marketing channel processing rule is using a different query string parameter.
- BThe Marketing Channel processing rule is not set up to collect for the summet2019 campaign.
- CThe variables in the tracking code are not following a consistent taxonomy.
- DThe display ad placements are not configured correctly.
How the community answered
(27 responses)- A7% (2)
- B78% (21)
- C11% (3)
- D4% (1)
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