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AD0-E202 · Question #33

Traffic from a social media campaign on facebook.com was tracked in Adobe Analytics with the use of the tracking code paramter. Some settings of the used report suite are presented below. Based…

The correct answer is A. All the visits are from Organic Search. C. Some of the visits are from Display and others are from Direct traffic. See the full explanation below for the reasoning.

Question

Traffic from a social media campaign on facebook.com was tracked in Adobe Analytics with the use of the tracking code paramter. Some settings of the used report suite are presented below. Based solely on he provided information, which two situations may be possible when breaking down this campaign traffic by marketing Channels? (choose two.)

Exhibit

AD0-E202 question #33 exhibit

Options

  • AAll the visits are from Organic Search.
  • BAll visits are from Direct Traffic.
  • CSome of the visits are from Display and others are from Direct traffic.
  • DSome visits are from Social Media, other are from Display, and the rest are from Natural search.
  • ESome of the visits are from Social Media and other are from Direct traffic.

How the community answered

(52 responses)
  • A
    73% (38)
  • B
    15% (8)
  • D
    8% (4)
  • E
    4% (2)

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