The marketing team runs a campaign that starts at midnight The campaign includes multiple updates to the existing pages across the website. The marketing team needs to activate all changes…

Question

Options

• ARun "Request for Activation' workflow and specify the campaign start time m the workflow title
• BSet On Time to the campaign start hours in On/Off Time section of page properties
• CSchedule Later Publication via the Manage Publication wizard

• A
  72% (33)
• B
  9% (4)
• C
  20% (9)

Explanation

Option A is correct because the "Request for Activation" workflow is the appropriate AEM mechanism for coordinating scheduled bulk activation of multiple pages - including the campaign start time in the workflow title communicates the intended go-live time to the system administrator or workflow handler who triggers the activation at midnight, making it a managed, trackable process suited for coordinated campaign launches.

Option B is wrong because On/Off Time in page properties controls when an already-published page becomes visible to visitors; it does not activate (replicate) unpublished content, and it must be configured individually per page - impractical for a multi-page campaign.

Option C is wrong because while Manage Publication's "Schedule Later" can queue pages for future publication, it is a one-off manual operation per session and lacks the workflow tracking, accountability, and coordination expected in an enterprise campaign rollout - the Request for Activation workflow provides the governed process a Business Practitioner should recommend.

Memory tip: Think of the three options by scope - workflow (A) = enterprise campaign coordination across many pages; page properties (B) = single-page visibility toggle post-publish; Manage Publication (C) = ad hoc manual publishing. When a marketing team needs a coordinated, non-business-hours, multi-page activation, always reach for the workflow.

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