Microsoft
AB-730 · Question #37
AB-730 Question #37: Real Exam Question with Answer & Explanation
The correct answer is B. Personalizing advertisements based on customer behavior. AI helps marketers understand customer preferences by analyzing browsing history, past purchases, and engagement. It uses this data to create targeted ads that are more likely to resonate with individual customers, increasing conversion rates.
Question
Which of the following is a typical use case for AI in marketing?
Options
- AAutomating the management of human resources
- BPersonalizing advertisements based on customer behavior
- CGenerating financial forecasts
- DOptimizing the physical supply chain
Explanation
AI helps marketers understand customer preferences by analyzing browsing history, past purchases, and engagement. It uses this data to create targeted ads that are more likely to resonate with individual customers, increasing conversion rates.
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