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820-424 · Question #80

Which option is a trend, driving the adoption of an outcome-based sales approach?

The correct answer is C. Customers are more empowered and skeptical, changing the way they assess and purchase. See the full explanation below for the reasoning.

Question

Which option is a trend, driving the adoption of an outcome-based sales approach?

Options

  • ACustomers have more purely technical problems than they have had previously
  • BCustomers want to focus less on business needs and more on business outcomes
  • CCustomers are more empowered and skeptical, changing the way they assess and purchase
  • DThe increase in major technology innovations has led to a more siloed approach to technology

How the community answered

(28 responses)
  • A
    4% (1)
  • B
    7% (2)
  • C
    86% (24)
  • D
    4% (1)

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