What are the steps to engage customers to develop loT opportunities?

Question

Options

• Adesign in with OT vendors build full-stack solutions, extend the enterprise
• Bstandardize industrial and enterprise networks simplify sales plays, accelerate integrations
• Ccreate a foundation with IBN extend relevance with cybersecurity, engage with edge data
• Dleverage CVDs, connect all assets on the network, use data to drive business outcomes

• B
  90% (18)
• C
  5% (1)
• D
  5% (1)

Explanation

Option B correctly identifies the customer engagement steps for developing IoT opportunities because it follows a logical sales progression: you first standardize the network environment (aligning industrial/OT and enterprise/IT networks), which then lets you simplify the sales conversation with repeatable plays, and finally accelerate integrations to deliver value faster - all customer-facing activities.

Why the distractors are wrong:

• A (design in with OT vendors, build full-stack solutions) describes a vendor partnership and solution-building strategy, not a customer engagement sequence.
• C (IBN foundation, cybersecurity, edge data) describes a technical architecture roadmap, focused on technology layers rather than the sales/engagement motion.
• D (CVDs, connect assets, drive business outcomes) describes a deployment and outcomes framework using Cisco Validated Designs - more post-sale execution than customer engagement steps.

Memory tip: Think "3S" - Standardize → Simplify → Accelerate. The three action verbs in option B move in order from infrastructure readiness → sales enablement → speed to value, which is the natural customer engagement flow. If an answer is about vendors or architecture, it's a distractor.

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