700-750 · Question #35
Which selling concept represents an account manager selling a security solution that integrates with the customer's current Cisco networking solution?
The correct answer is A. cross-selling. Cross-selling refers to the practice of selling additional products or services to an existing customer. In the context of Cisco Small and Medium Business Engineer, when an account manager sells a security solution that integrates with the customer's current Cisco networking…
Question
Which selling concept represents an account manager selling a security solution that integrates with the customer's current Cisco networking solution?
Options
- Across-selling
- Bmulti-product selling
- Cupselling
- Dhorizontal-selling
How the community answered
(50 responses)- A86% (43)
- B4% (2)
- C8% (4)
- D2% (1)
Explanation
Cross-selling refers to the practice of selling additional products or services to an existing customer. In the context of Cisco Small and Medium Business Engineer, when an account manager sells a security solution that integrates with the customer's current Cisco networking solution, it is considered cross-selling. This is because the security solution is complementary to the products the customer already uses, thereby providing an integrated and enhanced experience. Cross-selling is a strategic approach to provide customers with additional value, often leading to increased customer satisfaction and loyalty.
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