How are customers classified who have spent at least $1 in each of the four quarters over the last 12 months?

The correct answer is C. Repeat Buyer. Repeat Buyer (C) is correct because the defining characteristic is consistent purchasing across every quarter of the year - spending at least $1 in all four quarters demonstrates a repeated pattern of buying behavior over a full 12-month cycle. Option A (Frequent Buyer) is…

Understanding the Small and Medium Business (SMB) Market

Question

Options

AFrequent Buyer
BOccasional Buyer
CRepeat Buyer
DStable Buyer

How the community answered

(17 responses)

B
6% (1)
C
94% (16)

Explanation

Repeat Buyer (C) is correct because the defining characteristic is consistent purchasing across every quarter of the year - spending at least $1 in all four quarters demonstrates a repeated pattern of buying behavior over a full 12-month cycle.

Option A (Frequent Buyer) is wrong because "frequent" implies high-volume or high-frequency purchases (e.g., multiple times per month), not simply once-per-quarter consistency. Option B (Occasional Buyer) is the opposite - it describes someone who buys sporadically or irregularly, not someone hitting every quarter. Option D (Stable Buyer) is not a standard classification term in retail/marketing frameworks and is a distractor playing on the word "consistent."

Memory tip: Link "Repeat" to the repetition across quarters - a Repeat Buyer repeats their purchase in every quarter (4 for 4), like a quarterly subscription habit.

Topics

#customer classification#repeat purchases#customer segmentation#spending metrics

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