What are key applications commonly relied upon by SMBs? (Choose Two)

Question

Options

• AAdvanced data analysis tools
• BBasic text editing software
• CCustomer relationship management (CRM) systems
• DGeneric, non-customizable ERP systems

• A
  89% (16)
• B
  6% (1)
• D
  6% (1)

Explanation

CRM systems (C) are foundational for SMBs because managing customer relationships and sales pipelines directly drives revenue - even a small business with a handful of clients benefits from organized contact tracking, follow-ups, and deal history. Advanced data analysis tools (A) are increasingly accessible and relied upon by SMBs to make data-driven decisions without needing a dedicated data science team.

Why the distractors are wrong:

• B (Basic text editing software): Word processors are ubiquitous utilities, not key business applications - they don't drive core SMB workflows like sales or operations.
• D (Generic, non-customizable ERP systems): SMBs typically need flexible, tailored solutions; a rigid, one-size-fits-all ERP doesn't fit their varied and evolving processes.

Memory tip: Think "CRM + Data = Customer Revenue Maximized" - SMBs survive on their customer relationships (CRM) and need insights (data analysis) to compete with larger players. The two wrong answers are either too trivial (text editing) or too inflexible (non-customizable ERP) to qualify as key reliances.

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