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700-150 · Question #98

How is a business outcome defined?

The correct answer is C. A measurable result of an activity or process within the business. A business outcome is defined as a measurable and observable result achieved from specific activities or processes within a business.

Understanding Customer Business Challenges and Opportunities

Question

How is a business outcome defined?

Options

  • AA strategy that sets out sales targets and tactics for the business
  • BA plan that positions a company's brand or product to gain a competitive advantage
  • CA measurable result of an activity or process within the business
  • DA process of estimating future sales

How the community answered

(36 responses)
  • A
    3% (1)
  • C
    94% (34)
  • D
    3% (1)

Why each option

A business outcome is defined as a measurable and observable result achieved from specific activities or processes within a business.

AA strategy that sets out sales targets and tactics for the business

This describes a sales strategy, which is a means to an end, not the outcome itself.

BA plan that positions a company's brand or product to gain a competitive advantage

This defines a marketing or competitive strategy, which outlines how to achieve an outcome, rather than the outcome itself.

CA measurable result of an activity or process within the businessCorrect

A business outcome represents a concrete, measurable achievement or change that results from an action or initiative within an organization, focusing on the impact and value generated, often tied to key performance indicators (KPIs).

DA process of estimating future sales

This describes sales forecasting, which is an analytical process, not the definition of a business outcome.

Concept tested: Definition of business outcome

Topics

#Business Outcomes#Business Metrics#Sales Strategy

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