010-111 · Question #260
One example of a high cost/high impact marketing technique is ______.
The correct answer is A. a television commercial depicting the facility and its employees. Television commercials require significant production and airtime costs but reach a large, broad audience, making them a classic high cost/high impact marketing method.
Question
One example of a high cost/high impact marketing technique is ______.
Options
- Aa television commercial depicting the facility and its employees
- Ban ad placed on an internet search engine
- Cservices bartered with a complimentary local business
- Dan employee meeting with a current member to discuss program and services available
How the community answered
(57 responses)- A84% (48)
- B9% (5)
- C4% (2)
- D4% (2)
Why each option
Television commercials require significant production and airtime costs but reach a large, broad audience, making them a classic high cost/high impact marketing method.
Producing and broadcasting a television commercial involves substantial costs including filming, editing, and paid media placement. In return, it delivers wide reach and strong visual brand impact, placing it squarely in the high cost/high impact category of marketing strategies.
Internet search engine ads typically operate on a pay-per-click model with flexible, lower budgets, placing them in a moderate cost category rather than high cost.
Bartering services with a complementary local business involves little to no direct monetary cost, making it a low cost marketing technique.
An employee personally meeting with a current member requires only staff time and no media spend, representing a low cost/personal outreach approach.
Concept tested: Marketing technique cost vs. impact classification
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