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RE18 · Question #18

RE18 Question #18: Real Exam Question with Answer & Explanation

The correct answer is B. Focus group. See the full explanation below for the reasoning.

Question

ChemCo Ltd has initiated a project to consider changes in its pension scheme. Paul works in the marketing department and is enrolled in the pension scheme. He has been invited to attend a pension scheme project session designed to elicit requirements, understand opinions on the level of service, and consider how it could be improved in the future. On arrival at the session, Paul recognizes people from other departments, who are all customers of the pension scheme. In which type of session is Paul about to participate?

Options

  • AActivity sampling
  • BFocus group
  • CScenario analysis
  • DWorkshop

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