RCDDV15 · Question #299
An ice cream company wants to introduce a new flavor to a new market. The executive sponsor requests a sampling for the test market and the sample group provides negative feedback. As this type of…
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Question
An ice cream company wants to introduce a new flavor to a new market. The executive sponsor requests a sampling for the test market and the sample group provides negative feedback. As this type of program had previously been conducted by the company, the program manager questions whether similar results were experienced during testing. What should the program manager do next?
Options
- ADocument the results to share with the program governance board
- BFacilitate another test market sampling
- CContact the R&D department for product testing results
- DReview the program management information system (PMIS) for lessons learned
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