MLS-C01 · Question #372
An ecommerce company discovers that the search tool for the company's website is not presenting the top search results to customers. The company needs to resolve the issue so the search tool will…
The correct answer is C. Use Amazon CloudSearch and sort results by the search relevance score. To provide top search results that customers are most likely to purchase with the least operational effort, a managed search service should be used to sort by search relevance.
Question
An ecommerce company discovers that the search tool for the company's website is not presenting the top search results to customers. The company needs to resolve the issue so the search tool will present results that customers are most likely to want to purchase. Which solution will meet this requirement with the LEAST operational effort?
Options
- AUse the Amazon SageMaker BlazingText algorithm to add context to search results through query
- BUse the Amazon SageMaker XGBoost algorithm to improve candidate ranking.
- CUse Amazon CloudSearch and sort results by the search relevance score.
- DUse Amazon CloudSearch and sort results by the geographic location.
How the community answered
(26 responses)- A12% (3)
- B4% (1)
- C81% (21)
- D4% (1)
Why each option
To provide top search results that customers are most likely to purchase with the least operational effort, a managed search service should be used to sort by search relevance.
Amazon SageMaker BlazingText is primarily for text classification and word embeddings, not directly for general search result ranking, and integrating it would involve more operational effort than using a managed search service.
Using Amazon SageMaker XGBoost for candidate ranking would involve significant operational effort to develop, train, deploy, and manage an ML model, which goes against the requirement for the LEAST operational effort.
Amazon CloudSearch is a managed search service that automatically calculates a search relevance score for results. Sorting by this built-in relevance score ensures that the most pertinent results, which customers are likely to want to purchase, are presented, requiring minimal configuration and operational overhead compared to building custom ML models.
Sorting search results by geographic location is a specific filtering criterion and does not inherently ensure that results customers are most likely to want to purchase are presented, nor does it address the general problem of 'top search results' being displayed.
Concept tested: Amazon CloudSearch search relevance
Source: https://docs.aws.amazon.com/cloudsearch/latest/developerguide/search-results-ranking.html
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