MLS-C01 · Question #24
MLS-C01 Question #24: Real Exam Question with Answer & Explanation
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Question
A Marketing Manager at a pet insurance company plans to launch a targeted marketing campaign on social media to acquire new customers. Currently, the company has the following data in Amazon Aurora: - Profiles for all past and existing customers - Profiles for all past and existing insured pets - Policy-level information - Premiums received - Claims paid What steps should be taken to implement a machine learning model to identify potential new customers on social media?
Options
- AUse regression on customer profile data to understand key characteristics of consumer
- BUse clustering on customer profile data to understand key characteristics of consumer segments.
- CUse a recommendation engine on customer profile data to understand key characteristics of
- DUse a decision tree classifier engine on customer profile data to understand key characteristics of
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