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Microsoft

MB6-897 · Question #84

You perform a Recency, Frequency, and Monetary (RFM) analysis for four customers. The table below displays the RFM score for each customer. Which customer spent the most of your company?

The correct answer is C. Customer4. See the full explanation below for the reasoning.

Question

You perform a Recency, Frequency, and Monetary (RFM) analysis for four customers. The table below displays the RFM score for each customer. Which customer spent the most of your company?

Options

  • ACustomer2
  • BCustomer3
  • CCustomer4
  • DCustomer1

How the community answered

(37 responses)
  • A
    3% (1)
  • B
    11% (4)
  • C
    81% (30)
  • D
    5% (2)

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