MB2-713 · Question #14
Your marketing team is promoting a sale that they will announce by using email. The email message will be sent to existing customers who recently purchased similar products and to potential…
The correct answer is B. Convert the campaign response activities to opportunities. D. Convert the email activities to opportunities. Opportunities in Microsoft Dynamics CRM are the core record in the sales process. Used by the sales team, opportunities represent a potential sale for a specific customer. The creation of an opportunity adds this potential sale to the sales pipeline and therefore puts it on the…
Question
Your marketing team is promoting a sale that they will announce by using email. The email message will be sent to existing customers who recently purchased similar products and to potential customers from a purchased mailing list. Any sales made as a result of the sale need to have the pricing applied, the sales must be tracked so that the marketing team can report on the return on investment (ROl) of the initiative. What are two possible ways to achieve the goal? Each correct answer presents a complete solution.
Options
- AConvert the email activities to leads.
- BConvert the campaign response activities to opportunities.
- CConvert the campaign response activities to leads.
- DConvert the email activities to opportunities.
How the community answered
(27 responses)- A7% (2)
- B81% (22)
- C11% (3)
Explanation
Opportunities in Microsoft Dynamics CRM are the core record in the sales process. Used by the sales team, opportunities represent a potential sale for a specific customer. The creation of an opportunity adds this potential sale to the sales pipeline and therefore puts it on the radar of the sales manager who may be holding the team responsible for the progress of opportunities. Incorrect Answers: A, C: A lead represents any person or organization that a company might have the potential to do
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