How do today's customers interact with a brand?

Question

Options

• ACustomers expect the brand to provide a seamless and consistent cross-channel experience.
• BCustomers expect a dedicated and independent system for each channel for more focused
• CCustomers are increasing using only a single channel for all their interactions.
• DNone of the above.

• A
  78% (28)
• B
  6% (2)
• C
  3% (1)
• D
  14% (5)

Explanation

ftp://ftp.software.ibm.com/software/solutions/soa/pdfs/FINAL_Cross_channel_Commerce_brochu re.pdf(page 2, second paragraph, right column)

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