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BCS-ISEB

ISEB-BA1 · Question #8

In which of the following circumstances do buyers have high bargaining power?

The correct answer is A. When available sources of supply are available and easy to find. See the full explanation below for the reasoning.

Question

In which of the following circumstances do buyers have high bargaining power?

Options

  • AWhen available sources of supply are available and easy to find.
  • BWhen the cost of a product or service is low.
  • CWhen switching costs are high.
  • DWhen the supplier brand is powerful.

How the community answered

(38 responses)
  • A
    82% (31)
  • B
    3% (1)
  • C
    5% (2)
  • D
    11% (4)

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