Which of the following best describes the four components of a balanced scorecard?

Question

Options

• ACustomers, innovation, growth, and internal processes.
• BBusiness objectives, critical success factors, innovation, and growth.
• CCustomers, support, critical success factors, and learning.
• DFinancial measures, learning and growth, customers, and internal processes.

• A
  2% (1)
• B
  2% (1)
• C
  5% (2)
• D
  91% (40)

Explanation

The balanced scorecard, introduced by Robert Kaplan and David Norton, includes four main components that provide a comprehensive view of an organization's performance. These Financial Measures ?to track financial success and shareholder value. Learning and Growth ?to foster an environment of continuous improvement and innovation. Customers ?to measure customer satisfaction and market share goals. Internal Processes ?to ensure that critical operations and business processes are running efficiently. These elements together help an organization balance short-term objectives with long-

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