What is the primary purpose of customer segmentation?

Question

Options

• Ato determine if a customer is in the starting out, business expansion, or building momentum stage
• Bto classify customers based solely on business type so the salesperson can present predefined
• Cto categorize the customer's network needs into data center, branch, and campus segments
• Dto subdivide customers into similar groups so that a salesperson can identify customer needs

• A
  8% (2)
• B
  4% (1)
• C
  12% (3)
• D
  77% (20)

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