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HP2-B115 · Question #48

Your customer tells you that they had problems in the past with the keys on their Notebook wearing out. Which feature should you turn into a benefit for the customer'?

The correct answer is A. HPDuraKeys. HPDuraKeys directly addresses the customer's pain point: keys that wear out. This feature uses durable key construction designed to resist fading and wear over time, making it the ideal feature-to-benefit conversion - "durable keys" becomes "your keys won't wear out like…

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Question

Your customer tells you that they had problems in the past with the keys on their Notebook wearing out. Which feature should you turn into a benefit for the customer'?

Options

  • AHPDuraKeys
  • Bspill resistant keyboard
  • CHP 3D DriveGuard
  • DHPDuraFinish

How the community answered

(33 responses)
  • A
    79% (26)
  • B
    12% (4)
  • C
    6% (2)
  • D
    3% (1)

Explanation

HPDuraKeys directly addresses the customer's pain point: keys that wear out. This feature uses durable key construction designed to resist fading and wear over time, making it the ideal feature-to-benefit conversion - "durable keys" becomes "your keys won't wear out like before."

Why the distractors are wrong:

  • B (Spill resistant keyboard) protects against liquid damage, not physical key wear.
  • C (HP 3D DriveGuard) protects the hard drive from shock/drops - unrelated to keys.
  • D (HPDuraFinish) refers to the notebook's exterior surface coating, not the keyboard keys.

Memory tip: Connect "Dura" (Latin for hard/lasting) with "Keys" - HPDuraKeys = durable keys. If a customer complains about keys, think DuraKeys.

Topics

#DuraKeys#keyboard durability#notebooks#customer needs

Community Discussion

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