Which question is a typical cross-selling phrase?

Question

Options

• AWould you like to add an HP Care Pack to your HP MFP?
• BWould you benefit from increasing the number of MFPs in your fleet?
• CWould you benefit from a duplex model?
• DWould you benefit from a single-function device instead of an MFP?

• A
  88% (21)
• C
  4% (1)
• D
  8% (2)

Explanation

Option A is correct because cross-selling means offering a complementary, related product alongside what the customer is already purchasing - an HP Care Pack (a service/warranty add-on) paired with an HP MFP is a textbook example of adding value through a different product category.

Option B is incorrect - suggesting the customer buy more of the same product (additional MFPs) is volume selling, not cross-selling. Option C is incorrect - recommending a duplex model is upselling, nudging the customer toward a higher-spec version of the same product. Option D is incorrect - suggesting a single-function device instead of an MFP is a product alternative or downgrade, not a cross-sell at all.

Memory tip: Think of "cross" as crossing product categories. If you're selling a printer and suggest a different type of thing (a warranty pack, paper, ink subscription), that's cross-selling. If you stay within the same product just bigger/better/more, that's upselling or volume selling.

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