HP2-B102 · Question #14
What are the advantages that resellers get by selling HP devices? (Select two.)
The correct answer is D. brand recognition that opens doors for more sales E. access to a large installed base of existing customers. Resellers benefit from HP's brand recognition (D) because HP is a globally trusted name that makes it easier to initiate conversations and close deals with new customers. They also gain access to HP's large installed base of existing customers (E), meaning there are millions of…
Question
What are the advantages that resellers get by selling HP devices? (Select two.)
Options
- Alowest hardware prices in the industry
- Bjust-in-time shipping of products
- Cfree toner with every sold printer
- Dbrand recognition that opens doors for more sales
- Eaccess to a large installed base of existing customers
How the community answered
(50 responses)- A6% (3)
- B2% (1)
- D92% (46)
Explanation
Resellers benefit from HP's brand recognition (D) because HP is a globally trusted name that makes it easier to initiate conversations and close deals with new customers. They also gain access to HP's large installed base of existing customers (E), meaning there are millions of HP users already in the market who need upgrades, support, and compatible products - a built-in sales opportunity.
The distractors are wrong because HP does not offer the lowest hardware prices in the industry (A) - they compete on quality and brand, not lowest cost; just-in-time shipping (B) is a supply chain/logistics concept, not a reseller benefit HP specifically advertises; and free toner with every printer (C) is simply not an HP reseller program offering.
Memory tip: Think "Doors and Customers" - D opens doors (brand recognition), E brings existing customers to you. Both are about leveraging HP's market presence, which is the core value of partnering with an established brand.
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