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DA0-002 · Question #57

Before distributing a report, a marketing analyst notices that the total distinct promotional email messages is less than the combined total of emails sent. Which of the following is the most likely r

The correct answer is D. A recipient received duplicate emails.. The most likely reason the total distinct promotional email messages is less than the combined total emails sent is that some recipients received duplicate emails.

Data Analysis

Question

Before distributing a report, a marketing analyst notices that the total distinct promotional email messages is less than the combined total of emails sent. Which of the following is the most likely reason for this difference?

Options

  • AThe aggregation did not include all emails.
  • BSome emails were not delivered.
  • CThe report failed to run properly.
  • DA recipient received duplicate emails.

How the community answered

(63 responses)
  • A
    13% (8)
  • B
    6% (4)
  • C
    27% (17)
  • D
    54% (34)

Why each option

The most likely reason the total distinct promotional email messages is less than the combined total emails sent is that some recipients received duplicate emails.

AThe aggregation did not include all emails.

If aggregation did not include all emails, both 'total distinct' and 'combined total' would be lower, but the relationship between them might not specifically cause the distinct count to be less than the combined total in this manner.

BSome emails were not delivered.

Emails not being delivered would affect the 'delivered' count, not necessarily the 'sent' count, and would not explain why the distinct messages are fewer than the total sent.

CThe report failed to run properly.

If the report failed to run properly, the numbers might be inaccurate or missing, but it doesn't directly explain this specific relationship between distinct messages and total sent.

DA recipient received duplicate emails.Correct

If a recipient received duplicate emails, the 'total emails sent' count would increase for each duplicate, but the 'total distinct promotional email messages' count would remain the same for that unique message. This scenario directly explains why the combined total sent would be higher than the distinct message count.

Concept tested: Data discrepancies - Duplicates

Topics

#Data Discrepancy#Data Aggregation#Duplicate Data#Marketing Analytics

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