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DA0-001 · Question #82

A data analyst has been asked to create an ad-hoc sales report for the Chief Executive Officer (CEO). Which of the following should be included in the report?

The correct answer is C. YTD total sales. For an ad-hoc sales report for a CEO, high-level aggregated metrics like Year-to-Date (YTD) total sales are most appropriate, providing a strategic overview of overall business performance.

Data Analysis

Question

A data analyst has been asked to create an ad-hoc sales report for the Chief Executive Officer (CEO). Which of the following should be included in the report?

Options

  • AThe sales representatives' home addresses.
  • BLine-item SKU numbers.
  • CYTD total sales.
  • DThe customers' first and last names.

How the community answered

(26 responses)
  • A
    4% (1)
  • B
    4% (1)
  • C
    81% (21)
  • D
    12% (3)

Why each option

For an ad-hoc sales report for a CEO, high-level aggregated metrics like Year-to-Date (YTD) total sales are most appropriate, providing a strategic overview of overall business performance.

AThe sales representatives' home addresses.

Sales representatives' home addresses are personal, highly granular data irrelevant for a CEO's strategic overview of sales performance.

BLine-item SKU numbers.

Line-item SKU numbers represent highly granular transactional detail, which is typically too specific for a CEO's executive summary report and would obscure the overall sales trend.

CYTD total sales.Correct

Year-to-Date (YTD) total sales provides a concise, high-level aggregate metric that is essential for a CEO to quickly understand the overall sales performance and progress of the business against its annual goals.

DThe customers' first and last names.

Customers' first and last names are specific personal identifiers that are too granular and not relevant for a CEO's high-level sales performance report.

Concept tested: Data granularity for executive reporting

Topics

#Reporting#KPIs#Stakeholder Needs#Business Intelligence

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