An analyst is reviewing a company document to identify why sales have declined over multiple sales quarters. Which of the following analysis techniques should the analyst use?

Question

Options

• APerformance
• BTrend
• CLink
• DExploratory

• A
  6% (3)
• B
  90% (46)
• D
  4% (2)

Explanation

Trend analysis examines data over time to identify patterns, directions, or changes - such as a consistent decline in sales across multiple quarters. It is the appropriate technique when the question involves how something has changed over a period of time. Performance analysis evaluates metrics against benchmarks or targets. Link analysis identifies relationships between entities (common in fraud/network analysis). Exploratory analysis is used to discover unknown patterns in data without a specific hypothesis. Since the analyst is looking at sales across multiple time periods to understand a directional change, trend analysis is correct.

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