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DA0-001 · Question #338

A client has requested an analysis of all pet care items purchased by current customers and their social media connections in the past 12 months. Which of the following data analysis techniques…

The correct answer is C. Link analysis. Link analysis is the most appropriate technique for understanding relationships between entities, such as customers and their social media connections, and how these connections relate to shared purchasing behaviors. This method reveals patterns and connections within complex…

Data Analysis

Question

A client has requested an analysis of all pet care items purchased by current customers and their social media connections in the past 12 months. Which of the following data analysis techniques would be the best choice given these requirements?

Options

  • ATrend analysis
  • BPerformance analysis
  • CLink analysis
  • DExploratory data analysis

How the community answered

(26 responses)
  • A
    4% (1)
  • B
    12% (3)
  • C
    77% (20)
  • D
    8% (2)

Why each option

Link analysis is the most appropriate technique for understanding relationships between entities, such as customers and their social media connections, and how these connections relate to shared purchasing behaviors. This method reveals patterns and connections within complex networks.

ATrend analysis

Trend analysis focuses on identifying patterns and changes over time, which is not the primary goal here of understanding social connections.

BPerformance analysis

Performance analysis typically evaluates the efficiency or effectiveness of systems or processes against predefined metrics, not social connections.

CLink analysisCorrect

Link analysis is ideal for uncovering relationships and connections between various data points, such as customers and their social media connections, and how these links influence purchasing patterns. It helps identify indirect associations and influential nodes within a network.

DExploratory data analysis

Exploratory data analysis (EDA) is a preliminary step to summarize data characteristics, but it is not specific enough to analyze social connections and their impact on purchases.

Concept tested: Data analysis techniques, link analysis, relationship discovery

Source: https://learn.microsoft.com/en-us/azure/architecture/data-guide/big-data/graph-data

Topics

#Link analysis#Data analysis techniques#Social network analysis#Customer behavior

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