CompTIA
DA0-001 · Question #334
A data analyst is helping a retail store categorize its customers into five different groups based on the following information: - How recently the customers made purchases - How frequently the custom
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Data Analysis
Question
A data analyst is helping a retail store categorize its customers into five different groups based on the following information:
- How recently the customers made purchases
- How frequently the customers made purchases
- How much the customers spent
Given the following information:
Which of the following would be most important for the analysis?
Exhibit
Options
- ACustomer_ID, Channel, Order_Date
- BCustomer_ID, Territory, Amount
- CCustomer_ID, Order_Date, Amount
- DCustomer_ID, Quantity, Amount
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Topics
#Customer Segmentation#RFM Analysis#Data Selection#Analytical Data Fields