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DA0-001 · Question #3

A customer list from a financial services company is shown below: A data analyst wants to create a likely-to-buy score on a scale from 0 to 100, based on an average of the three numerical variables: n

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Data Analysis

Question

A customer list from a financial services company is shown below:

A data analyst wants to create a likely-to-buy score on a scale from 0 to 100, based on an average of the three numerical variables: number of credit cards, age, and income. Which of the following should the analyst do to the variables to ensure they all have the same weight in the score calculation?

Exhibit

DA0-001 question #3 exhibit

Options

  • ARecode the variables.
  • BCalculate the percentiles of the variables.
  • CCalculate the standard deviations of the variables.
  • DNormalize the variables.

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Topics

#Data preprocessing#Normalization#Feature scaling#Data transformation
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