DA0-001 · Question #211
DA0-001 Question #211: Real Exam Question with Answer & Explanation
The correct answer is B: 14.8%. The total order conversion rate is the ratio of the total number of orders to the total number of clicks, expressed as a percentage. To calculate the total order conversion rate, we need to sum up the clicks and orders from all the channels, and then divide the orders by the clic
Question
A data analyst received the information in the table below from a recently completed marketing campaign: Which of the following is the total order conversion rate?
Options
- A13.2%
- B14.8%
- C22.3%
- D85.2%
Explanation
The total order conversion rate is the ratio of the total number of orders to the total number of clicks, expressed as a percentage. To calculate the total order conversion rate, we need to sum up the clicks and orders from all the channels, and then divide the orders by the clicks and multiply by 100. Using the data from the table, we can do the following: Total clicks = 580 + 800 + 1,200 + 300 + 620 = 3,500 Total orders = 55 + 100 + 220 + 60 + 85 = 520 Total order conversion rate = (520 / 3,500) x 100 = 14.857% Rounding to one decimal place, we get 14.9% Therefore, the total order conversion rate is 14.9%.
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