A data analyst needs to present the results of an online marketing campaign to the marketing manager. The manager wants to see the most important KPIs and measure the return on marketing investment…

Question

Options

• AA real-time monitor that allows the manager to view performance the day the campaign was
• BA sell-service dashboard that allows the manager to look at the company's annual budget
• CA spreadsheet of the raw data from all marketing campaigns and channels
• DA summary with statistics, conclusions, and recommendations from the data analyst

• A
  10% (3)
• B
  21% (6)
• C
  3% (1)
• D
  66% (19)

Explanation

To communicate the results of an online marketing campaign to the marketing manager, the data analyst should provide a summary that includes statistics, conclusions, and recommendations. This summary should highlight the most important key performance indicators (KPIs) and measure the return on marketing investment. The summary should be presented in a clear and concise manner, and should be tailored to the specific needs and interests of the manager. The other options (a real-time monitor, a self-service dashboard, or a spreadsheet of raw data) would not be as effective at communicating the key information in a clear and concise manner.

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