A company derives proprietary leads from monthly sales calls and sends them to dealers through a connection that matches the correct leads to the correct dealers. Which of the following BEST…

An Application Programming Interface (API) provides a defined set of rules and protocols for different software applications to communicate with each other. In this scenario, an API allows a company's lead system to programmatically send and match proprietary leads to the appropriate dealer systems.

Public databases contain publicly accessible information and would not be used for proprietary lead distribution requiring specific matching logic.

A survey is a method for collecting data from individuals, not for programmatically distributing leads between systems.

Web scraping involves extracting data from websites, typically public ones, and is not a method for secure, programmatic distribution of proprietary data.