CompTIA
DA0-001 · Question #11
A company's marketing department wants to do a promotional campaign next month. A data analyst on the team has been asked to perform customer segmentation, looking at how recently a customer bought pr
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Data Analysis
Question
A company's marketing department wants to do a promotional campaign next month. A data analyst on the team has been asked to perform customer segmentation, looking at how recently a customer bought product, at what frequency, and at what value. Which of the following types of analysis would this practice be considered?
Options
- APrescriptive
- BTrend
- CGap
- DCuster
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Topics
#Customer segmentation#RFM analysis#Descriptive analytics#Cluster analysis