A company suffers a data breach and determines that the threat actors stole or compromised 10,000 user profiles. The company had planned for such a breach and determined the loss would be around $2…

A company suffers a data breach and determines that the threat actors stole or compromised 10,000 user profiles. The company had planned for such a breach and determined the loss would be around $2 million. Soon after restoration, the company stock suffered a 30% drop and the loss was nearly $20 million. In addition, the company received negative press. Which area of risk did the business forget to account for?