Salesforce
CRT-160 · Question #256
A client using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of…
The correct answer is B. Pardot will determine which version of the landing page generated most conversions. See the full explanation below for the reasoning.
Question
A client using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but the client is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
Options
- APardot will give you content ideas for each landing page.
- BPardot will determine which version of the landing page generated most conversions.
- CPardot will automatically send underperforming landing page to recycle bin
- DPardot will automatically populate personalized information of each unique prospect.
How the community answered
(42 responses)- A7% (3)
- B79% (33)
- C12% (5)
- D2% (1)
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