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CRT-160 · Question #248

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website. How should a Pardot marketer design an engagement program focused on providing…

The correct answer is A. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last. See the full explanation below for the reasoning.

Question

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website. How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects? Choose one answer

Options

  • ACreate an automation rule that adds prospects to a list with the criteria Prospect time :: last
  • BCreate a dynamic list that matches prospects with the criteria Prospect time :: last activity ::
  • CCreate a segmentation list that matches prospects with the criteria Prospect time :: last activity ::
  • DCreate a dynamic list that matches prospects with the criteria Prospect time :: last activity ::

How the community answered

(16 responses)
  • A
    75% (12)
  • B
    6% (1)
  • C
    13% (2)
  • D
    6% (1)

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