Which of the following is the BEST way to mitigate the risk associated with fraudulent use of an enterprise's brand on Internet sites?

Data loss prevention (DLP) technology prevents sensitive data from *leaving* the organization's controlled environment, not detecting external misuse of its brand on the wider Internet.

Monitoring the enterprise's *own* use of the Internet would identify internal policy violations or outbound threats, but it does not detect unauthorized external use of its brand by third parties.

Actively scanning the Internet, often referred to as digital brand protection or online brand monitoring, is the most direct and effective way to detect instances of unauthorized or fraudulent use of the enterprise's brand name, logos, or trademarks on external websites. This proactive monitoring enables the organization to identify infringements and initiate enforcement actions.

Developing training and awareness campaigns focuses on educating internal users about policies and threats, but it does not address or mitigate external fraudulent activities by malicious actors.