CLOUD-DIGITAL-LEADER · Question #399
Which scenario uses machine learning to unlock business value from unstructured data?
The correct answer is D. Determining customer sentiments from call center voice recordings. Voice recordings are unstructured data, and applying ML to extract customer sentiment from them is a direct example of unlocking business value from unstructured sources.
Question
Which scenario uses machine learning to unlock business value from unstructured data?
Options
- AAnalyzing tabular records of product defects to predict future maintenance cycles.
- BRecommending new products based on previous purchases.
- CMonitoring financial transactions to identify potential fraud and risk.
- DDetermining customer sentiments from call center voice recordings.
How the community answered
(33 responses)- A6% (2)
- B3% (1)
- C12% (4)
- D79% (26)
Why each option
Voice recordings are unstructured data, and applying ML to extract customer sentiment from them is a direct example of unlocking business value from unstructured sources.
Tabular records of product defects are structured data stored in rows and columns with a defined schema, not unstructured data.
Purchase history used for product recommendations is structured transactional data stored in databases with defined fields, not unstructured data.
Financial transaction records are structured data with defined fields such as amount, timestamp, and account number, not unstructured data.
Voice recordings are unstructured data because they lack a predefined schema or tabular format, requiring ML models such as speech-to-text and natural language processing to extract meaning. Sentiment analysis on call center recordings represents using ML to derive business insights from this unstructured audio data. The other scenarios all rely on structured, tabular data sources.
Concept tested: Machine learning applied to unstructured audio data
Source: https://cloud.google.com/learn/what-is-machine-learning
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